Cheryl Fair is president and general manager of ABC owned television station KABC-TV, Los Angeles, where she has overall management responsibility for ABC7 and all of its ancillary businesses. She reports to Wendy McMahon, president, ABC Owned Television Stations.
Fair has had a long and distinguished career as vice president and news director for KABC, the No. 1 local news and information source in Southern California. In her role as news director, she supervised production of local news across all platforms, overseeing 53 hours of live newscast production weekly. She is known for her successful track record in broadcast, digital, and social media, as well as for identifying emerging talent and developing them into key players. Fair was an early adopter of new technologies to make the operations of KABC contemporary, cost-efficient and consumer-focused, and is a strong advocate for diversity as a cornerstone of enterprise success.
Fair is a Philadelphia native and previously served a 20-year stint at ABC owned station WPVI-TV, Philadelphia, beginning as a producer and moving up to managing editor and executive producer. She began her career at KDKA-TV, Pittsburgh, as a producer and writer in 1973.
She received her Bachelor of Arts in speech from the Pennsylvania State University and was named as one of the Distinguished Journalists for 2014 by the Society of Professional Journalists Los Angeles Chapter.