Rob Elmore is president and general manager of ABC11/WTVD-TV Raleigh-Durham where he has overall management responsibility of the station’s operations and its ancillary businesses. He reports to Wendy McMahon, president, ABC Owned Television Stations.
An award-winning local news executive, Elmore brings extensive experience leading teams in the multiplatform space including ABC7/KABC-TV Los Angeles, which serves the second largest market in the United States. As the vice president of KABC’s news division for the past five years, he has helped cement the station’s status as Southern California’s leading source for local news and information, expanding coverage to serve audiences across broadcast, digital and social platforms. Prior to KABC, Elmore spent 17 years at WTVD where he held the position of news director serving the Research Triangle Region of Durham, Raleigh, Chapel Hill and Fayetteville with the most trusted news information, entertaining content and inspiring storytelling.
At KABC, Elmore specialized in creating and executing content and format strategies to increase multiplatform viewership and engagement, helping to secure ABC7’s position as the No. 1 station in the country on digital and social. Most recently, KABC was honored in 2020 with four Regional Edward R. Murrow Awards for Overall Excellence, Breaking News Coverage, Excellence in Video, and Best Newscast in large-market television in Region 2 of the Radio Television Digital News Association (RTDNA).
As news director of WTVD, Elmore spearheaded the opening of the first and only downtown Raleigh street-level studio, The Raleigh Eyewitness News Center, in 2005. In 2008, his team was the first in the country to deploy a live broadband mobile unit, Breaking News 1, for spot news and severe weather coverage. In 2011, he and the team created the Happening Now at 5 p.m. format, which has been replicated at local stations across the country.
Before joining ABC Owned Television Stations, Elmore was news director and assistant news director at News 10 NBC in Rochester, New York. Earlier in his career, he was a news producer at WSMV in Nashville, Tennessee, where produced the 6 p.m. and 10 p.m. newscasts; and WHAM-TV in Rochester, New York, where he produced the 6 p.m. and 11 p.m. newscasts. He began his television career as a reporter at WWNY-TV in Watertown, New York, during summer and college breaks.
Elmore graduated magna cum laude from SUNY Geneseo with a Bachelor of Arts in speech communication.