Press Release

December 1, 2020

Media relations
Fonda Berosini
Disney Entertainment, Networks
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ABC Owned Television Stations Spread the Gift of Giving Across the Country as Part of Disney’s ‘Feed the Love’ Holiday Campaign

The Eight Owned Stations Unite on Tuesday, Dec. 1, in a ‘National Day of Giving,’ Supporting Nonprofits Feeding America, Toys for Tots, and One Simple Wish

In the spirit of service to its communities and as part of Disney’s “Feed the Love” holiday campaign, ABC Owned Television Stations designate Tuesday, Dec. 1, as “National Day of Giving” to amplify its participation in a give-back promotion to benefit the almost 1,600 communities they serve daily. The holiday campaign focuses on how individuals can bring joy and comfort to disadvantaged children and families in partnership with Feeding AmericaToys for Tots and One Simple Wish. The eight owned stations work with numerous local nonprofit organizations in their respective communities throughout the year; however, the goal of uniting in a day of solidarity is to amplify their giving spirit to improve the lives of others, and inspire and raise awareness of the importance to donate to those in need during the holiday season.

Feeding America
Disney and Feeding America have teamed up to inspire healthier generations by expanding access to fresh produce and nutritious foods in communities where kids and families need it most. In the wake of the COVID-19 pandemic, unemployment has soared, and food insecurity is on the rise. Feeding America estimates that more than 50 million people, including 17 million children, may face food insecurities.

Toys for Tots
Disney has proudly supported the United States Marine Corps Reserve’s Toys for Tots Foundation for over 70 years, dating back to 1947 when Walt Disney and his animators designed the original Toys for Tots train logo that is still used today. Disney is pleased to continue this tradition and “Feed the Love” with Marine Toys for Tots. Additionally, shopDisney.com has teamed up with Toys for Tots (toysfortots.org) for the third year in a row to help bring joy to children in underserved communities this holiday season.

  • ABC7/WABC-TV New York plans to raise awareness about Toys for Tots on its digital platforms, encouraging viewers to donate to the organization.
  • ABC7/KABC-TV Los Angeles, Southern California’s most-watched station, is donating 1,000 toys provided by shopDisney.com to the Antelope Valley Toys for Tots.
  • 6abc/WPVI-TV Philadelphia plans to donate 1,000 toys provided by shopDisney.com to the Philadelphia Toys for Tots chapter. The No. 1 Philadelphia station also plans to produce linear and digital content encouraging viewers to visit shopDisney.com/ToysForTots to purchase and donate a toy online prior to Dec. 13, and Disney will donate an additional $1 to Toys for Tots for each toy purchased.
  • ABC7/KGO-TV San Francisco is raising awareness of the local Toys for Tots toy drive and will donate 1,000 toys from shopDisney.com to the local San Bruno Chapter.
  • ABC13/KTRK-TV Houston is encouraging viewers to inspire hope and comfort by donating new unwrapped toys to Toys for Tots at the Disney Store located in The Houston Galleria, Houston Premium Outlets, Houston Tanger Outlets, Memorial City Mall and Willowbrook Mall. ABC13 will also donate 1,000 toys provided by shopDisney.com to Houston’s Toys for Tots and provide broadcast and digital storytelling in support of this year’s toy drive.
  • ABC11/WTVD-TV Raleigh Durham is presenting a check to the local Marine Toys for Tots during its afternoon newscast. Additionally, the station is raising awareness across its linear and digital platforms of how viewers can donate online to Toys for Tots or how to donate new, unwrapped toys at local Disney Stores and the local Toys for Tots distribution center.
  • ABC30/KFSN-TV Fresno will promote the local Toys for Tots toy drive throughout its newscast and will be on-site at a local Disney Store to explain to viewers how they can donate to Toys for Tots at a Disney store or through shopDisney.com/ToysForTots. At the end of the week, ABC30’s president and general manager Michael Carr will present a check on behalf of the station and The Walt Disney Company to the Madera/Fresno Toys for Tots, and will donate 1,000 toys provided by shopDisney.com.

One Simple Wish
One Simple Wish brings national attention to the foster care system. Since 2008 they’ve supported over 35,000 children across the United States through their innovative programs; providing critical support to those in need, including thousands of laptops and tablets to assist with remote learning and immediate access to essentials like groceries, transportation and personal care products. 

  • ABC7/WABC-TV New York has partnered with One Simple Wish to elevate local nonprofits in the tristate area who are helping foster kids. WABC anchor Sade Baderinwa worked with One Simple Wish’s local nonprofit community partner City Living to raise over $10,000 for 100 former foster kids, who aged out of foster care and are now young adults feeling isolated without family and friends.
  • ABC7/WLS-TV Chicago is promoting a local One Simple Wish organization, JCFS Chicago, across its linear and digital platforms, educating viewers on how they can donate to the social service agency that provides critical services to enhance social-emotional well-being for adults, children, teens and families in the Chicago area. 
  • ABC13/KTRK-TV Houston is continuing its commitment to foster children in southeast Texas by encouraging viewers to grant holiday wishes this year through One Simple Wish. The station will provide storytelling on Eyewitness News and across ABC13’s digital platforms, showing viewers how they can bring comfort to children in foster care this holiday season.

About ABC Owned Television Stations 
Walt Disney Television’s eight owned ABC stations are multiplatform leaders in local news and information. Collectively No. 1 across all U.S. television, reaching 23% of households and more than 34 million Total Viewers and 62 million digital visitors a month, the eight stations are comprised of WABC-TV New York, KABC-TV Los Angeles, WLS-TV Chicago, WPVI-TV Philadelphia, KGO-TV San Francisco, KTRK-TV Houston, WTVD-TV Raleigh-Durham and KFSN-TV Fresno. The stations also deliver locally sourced storytelling to more than 14 million viewers across America through its digital-first national lifestyle brand and broadcast channel, Localish. Most recently, the stations received four Broadcast & Cable awards in the major market category for 2020: Best News Coverage, Best Digital Multiplatform or Website, Best Investigative Reporting Station Group and Best Public Affairs Programming, illustrating the group’s strength and ever-increasing growth and reach in the multiplatform space.